Jun 17, 2016
Creative Director Ashley Pratt introduces: The Daily Edited
The personalisation of goods, in particular gifts, is becoming increasingly popular. Why would you buy your best friend a normal makeup bag for her birthday when you could duck into David Jones on your lunch break and choose a leather one in a pretty colour and have it hot foil stamped with her initials in a colour and font of your choosing ...and all within 10 minutes!!!
Or simply order one online and receive it to your door before the week is up. It's thoughtful - because you’ve gone that extra step. The act of gift giving has been taken to a new level. Adding a personal touch with The Daily Edited makes "the gift of giving" even better.
The Daily Edited makes it so easy. Established in 2011 by Alyce Tran and Tania Liu, their line of personalised leather goods means practical and chic accessories (that go that extra "personal touch" mile), are just a mouse click away. Each product in the leather range is made on a limited run incorporating the brand’s ethos that you can make something your own and you won’t see scores of other people with the same thing! So whether it’s a wallet, a clutch, a notebook or a keyring you’re purchasing with a personal touch, your friends and family know it’s a very special gift to receive.
Varying fonts, colours and aesthetics mean the possibilities are endless. Your loved ones will appreciate their gifts even more because you’ve gone to that extra effort to make it personal. It’s a great way to show a little more thought has gone into the gift process. It's Giving Re-Imagined.
If you're like Ashley and love the idea of making gifts personal, then check out some more of her favourite brands: